Formula 1 in Austria: Enthusiasm for TV ratings


Anyone who talks to colleagues in the sports editorial offices of ORF and ServusTV about the first year together of Formula 1 rights and the audience quotas will only meet high-spirited employees.

Obviously, cooperation is just as inspiring as competition. Thanks to the dramatic course of the season, the editorial offices of ServusTV and ORF are cheering about quotas that are only dreamed of in neighboring countries – for example in Germany, which is restricted to pay-TV, in which RTL only broadcasts four races in a sub-license on free TV.

“We can be proud of our first season in the premier class,” sums up ServusTV sports director Christian Nehiba. “The ORF has set the bar high in recent years and decades, but we were on an equal footing from the first race of the season and reached an audience of millions. Around Andrea Schlager and Andreas Gröbl we have set up a great and personable on-air team. Our experts Niko Hülkenberg, Mathias Lauda, ​​Christian Klien, Philipp Eng and Philipp Brändle managed to make complex topics understandable for everyone. The viewers also honored that. “

That means in numbers: 3.3 million viewers as a cumulative range for 12 races (eleven plus the Austrian GP broadcast by both institutions) with maximum values ​​at the GP of Saudi Arabia (777,000 viewers over 12 years) and the GP of the Netherlands ( 45.6 percent market share over 12 years).

The average range was between 533,000 viewers (Netherlands / but highest market share 45.6 percent) and Saudi Arabia, where the second restart was even followed by 829,000 people. The market share fluctuated between 45.6 (Netherlands) and 19.5 percent (Mexico, but 700,000 viewers).

The big hit with ORF was of course the final: the Grand Prix of Abu Dhabi was followed by an average of 1.116 million viewers (55 percent market share), with a peak of 1.223 million. This made the Kehraus 2021 the most watched GP on ORF since Austria 2000 (1.171 million).

For ORF TV sports director Hans Peter Trost, “the great coverage and market shares showed on the one hand that competition is stimulating business, and on the other hand how well the ORF with the tried and tested duo Ernst Hausleitner and Alexander Wurz and the entire crew around Team boss Marc Wurzinger is set up. The Formula 1 Motorhome and the new experts Corinna Kamper, Bianca Steiner, Ferdinand Habsburg and Robert Lechner have also secured great popularity with fans from the start. We are already looking forward to 2022. “

The maximum reach of the ORF broadcasts was 4.743 million or 63 percent of the population over twelve years. The average was 702,000 viewers with a 39 percent market share.

Curiosity of the year: The Belgian Grand Prix, which dragged on for five hours because of the capricious weather conditions, with only driving shortly behind the safety car, also had an average of 691,000 spectators – the Le Mans winners in addition to one lap and LMP2 world champion Ferdinand Habsburg while testing (French fries) could see …

The broadcasters’ other Formula 1 offers were also well received: 3.0 million net views of streaming on ORF (including motorhome reviews). ServusTV recorded 273,000 video views in the digital channels during the race in Jeddah.

The division of the Formula 1 broadcasts between ServusTV and ORF has been negotiated until the 2023 season.

Who will broadcast which races of the 2022 season should be decided by the end of January – and also whether both channels will broadcast from Spielberg again.

Planned Formula 1 World Cup in 2022

23-25 February: Test drives Barcelona, ​​Spain
11-13 March: Test drives Sakhir, Bahrain
March 20: Sakhir, Bahrain
March 27: Jeddah, Saudi Arabia
April 10: Melbourne, Australia
April 24th: Imola, Italy
May 8: Miami, USA
May 22nd: Barcelona, ​​Spain
May 29: Monte Carlo, Monaco
June 12: Baku, Azerbaijan
June 19: Montreal, Canada
July 3: Silverstone, Great Britain
July 10: Spielberg, Austria
July 24th: Le Castellet, France
July 31: Budapest, Hungary
August 28th: ​​Spa-Francorchamps, Belgium
September 4th: Zandvoort, Netherlands
September 11th: Monza, Italy
September 25: Sochi, Russia
October 2: Singapore
October 9: Suzuka, Japan
October 23: Austin, USA
October 30: Mexico City, Mexico
November 13: São Paulo, Brazil
November 20: Yas Marina, Abu Dhabi

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